The quality of a job ad often predicts the quality of respondents. To draw the right candidates to your company’s open position, it is critical to write standout job postings. You can transform your company’s job ads with a few simple tips.
“The job postings you make need to make a big impact with the right people. Choose your wording right and you will attract the right potential employees.” — TempStaff
4 Ways to Write an Awesome Job Posting
- Don’t undersell the role — Sometimes, hiring managers dumb down job postings in an effort to attract more applicants. This is the exact approach you don’t want to take. To get the best results, write job postings that will deter under-qualified candidates from applying. This will save you a lot of time weeding through applicants who aren’t a good fit for the role.
- Write an engaging introduction — A job posting’s introduction shouldn’t be dry and boring — it should provoke emotion and stir the right candidates to apply for the position. “(The introduction) is a single paragraph that gives three to five details applicants will find most exciting about the job. It is similar to the lede that newspapers use to hook you into reading the full article,” stated a contributor to Better Team. Don’t be too emotive or flowery in your language, but do engage your readers.
- Clarify job requirements and avoid company jargon — If a job posting is unorganized and confusing, the right candidates can easily overlook it. Make sure the job requirements and job duties listed are crystal clear. Remember that many people who are unfamiliar with your company will be reading this posting and will not understand the corporate jargon familiar to your employees. To ensure you clearly state job requirements and avoid including company jargon in a job ad, run it by an HR professional for review prior to posting it.
- Include an assignment — If you make the application process too easy, you will draw the wrong candidates. However, if you make it too hard, you will turn people away. You have to strike a delicate balance. To challenge applicants but not overwhelm them, Louise Fletcher, a contributor to Monster.com recommends including an assignment in your job posting. Here’s an example she gave:
“A company looking for a webmaster could include the following: ‘When applying, please provide an outline of your approach to web site design. The successful applicant will be asked to completely overhaul the site, so we’d like to know how you would approach that process.’”
Are Your Job Ads Drawing the Right Candidates?
Are your job postings drawing the type of candidates your company needs? If not, upgrade them by including language that doesn’t undersell the role, writing an engaging introduction, making job requirements very clear, and including an assignment that vets applicants.
Are your job ads effective? If so, what are you doing right?